Re-invent Your Personal and Professional Brand
Why you should re-invent your personal and professional brand
I believe in re-invention. In doing so over the years I have re-hauled my business persona by keeping the best, discarding the rest and adding innovative concepts that reflect changing times.
At the root of my business re-invention is the assessment of the ‘current position’ mapped against the ‘ideal projection’.
Re-invention is a fundamental business principle that not only triggers originality, but revives energy and leads to renewed motivation. I value this principle as a highly important strategy of being a solo-preneur. It provides time to step back, tune up and step forward confidently with improved self-projection.
For the past few years, around the start of the New Year, I have booked sessions with my own coach specifically to evaluate the health of my personal brand.
I do this because I recognise business branding as being very much about the strong, healthy self-perception of the person at the helm of the business, with this projected into the professional entity.
Working with a branding expert is the icing on the cake to make your business inviting. I discussed this very topic with Andrew Akinyede who explains how he helps solo-preneurs and small business owners identify how to make the right impression in a competitive marketplace.
If your personal and professional presentation is important to you, tuning into this podcast is a good starting point to discover some great insights into perfecting your brand.
In this podcast with Rebecca Gordon, Andrew discusses:
· Mistakes that people make when choosing a brand for their business.
· Making yourself inviting to your target audience.
· The personality behind the brand.
· Where to start creating your brand relationship building.
Free Giveaway! Personal Branding Checklist – 7 Tips to Branding Yourself Like a Pro.
Written by Rebecca Gordon