Re-invent Your Personal and Professional Brand
Why you should re-invent your personal and professional brand I believe in re-invention. In doing so over the years I have re-hauled my business persona by keeping the best, discarding the rest and adding innovative concepts that reflect changing times. At the root of my business re-invention is the assessment of the ‘current position’ mapped against the ‘ideal projection ’. Re-invention is a fundamental business principle that not only triggers originality, but revives energy and leads to renewed motivation. I value this principle as a highly important strategy of being a solo-preneur. It provides time to step back, tune up and step forward confidently with improved self-projection. For the past few years, around the start of the New Year, I have booked sessions with my own coach specifically to evaluate the health of my personal brand. I do this because I recognise business branding as being very much about the ...